McDonald’s Japan has seen sales jump 27% in July, following its tie-up with Pokémon Go.
The company unveiled the figure during its second quarter results announcement, which saw net income of 300 million yen, breaking a trend of seven straight losses in the three months ending June, according to AdAge.
The Japanese arm of the global food chain had a number of food scandals in 2014 and 2015 following claims of customers finding foreign objects in food. It led to the closure of more than 100 stores.
However the company’s tie-up with Pokémon Go, which saw McDonald’s stores becomes PokéStops and PokéGyms, has led to increased store traffic and demand of children’s meals which include Pokémon toys, pushing July sales.
While it is too early to predict the impact of the Pokémon collaboration on the bottom line, Ichiyoshi Research Institute has said the tie-up will help spur a further recovery for the company.
April to June also saw sales jump 20% following the launch of promotional menu items.
According to AdAge, CEO Sarah Casanova said: ‘Our business is in a vastly different condition than it was a year ago. “We are on the right path and we will stay the course, executing our revitalization plan to continue our business turnaround."
For more on the impact of Pokémon Go see: Pokémon Go: Game of the future or fad?
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