Rachael Micallef

CHE Proximity has appointed an ex-Googler to run its startup offering, Spotfires, as it announces a new...

MEC’s Wavemaker aims to simplify the content process for clients, and launches in 10 countries today....

Meat and Livestock Australia's latest beef campaign shuns the conventional 'femvertising' approach to...

“The growth of native is a mandate against bad ads” says Facebook as market looks set to swell to...

Experts say consumer focus on authenticity has made master brand equity more important than ever.

With the STW and WPP merger approved, CEO Mike Connaghan says an expanded management board will be put...

Ogilvy Group Australia has created a new head of media role to drive collaboration between media...

Microsoft says its bot development will allow brands to communicate with customers to enhance customer...

Publicis Groupe CEO Maurice Levy says WPP's Martin Sorrell “showed his extraordinary level of hypocrisy”...

Optus has and Uber have formed a partnership to roll out in-car Wi-Fi across Sydney and Melbourne.

“This is the first time that out of home has facilitated a national campaign of financial transactions...

Ad veteran John Steedman will join the board of the combined WPP/STW entity, if the merger is approved...

McCann Erickson Japan is taking artificial intelligence to the next level, creating and appointing the...

Like the old adage about keeping things interesting, is it about time diversity became de rigeur in the...

This week in Creative Choice we take a look at the ads launched for International Women's Day and if...