Ogilvy Group Australia has created a new of head of media role to drive collaboration between media strategy and creative.
Former chief operating officer of the Media Store, Saurin Worthington will take up the nationally-focused role which Ogilvy Australia CEO David Fox says has more of a focus on championing media opportunities and collaborating, than just straight media buying.
Fox says the creation of the role is part of Ogilvy's push to grow its integrated offering.
“Clients need and want seamless business solutions and look to their agency as providers of total collaboration between creative, media strategy and planning units,” says Fox.
“As we continue to grow our media capabilities and integrated offering in response to client demand, expanding our team and bringing in the right skills has become vitally important.”
Worthington has nearly 30 years of experience in advertising and prior to The Media Store, spent close to two decades at the Starcom MediaVest Group, becoming national business director.
Her skills span traditional creative, digital and social experience along with media integration.
“My role is about designing better creative product for Ogilvy and our clients, working positively and collaboratively with partner media agencies and working with media owners for stronger brand integration and content creation,” Worthington says.
“In order to have closer relationship with the consumer we need an intimate understanding of what each media owner and their platforms can deliver for our clients.
“Together we will gain learnings that will allow us to optimise the creative expression and ROI performance which I am particularly passionate about.”
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