Optus has secured an exclusive partnership with ride-sharing app Uber that will see the companies launch a number of initiatives, including an in-car Wi-Fi trial across Sydney and Melbourne.
The trial will initially see 100 Uber vehicles hooked up to Wi-Fi, allowing passengers to stay connected to the Optus network while in transit. In addition, Uber will be introduced as a business travel resource for Optus employees.
The telco hinted that more tie-ups between the two businesses are in the pipeline.
Uber head of business ANZ Brent Annells, who formerly worked for Facebook, says the partnership will benefit both companies, with internet a critical component of the Uber experience.
“We’re thrilled to be partnering with Optus to open up the benefits of our platforms to more Australians,” Annell says.
“Optus has truly embraced the benefits of ridesharing today by enabling their employees to access safe and reliable rides at the touch of a button, while Optus’ deal for driver-partners will help make Uber the best and most efficient platform for partners to earn a flexible income.”
On Australia Day this year, Uber and Optus partnered for the “Optus presents UberUMPRIRE” campaign, which saw cricket umpire Billy Bowden officiate backyard cricket matches across Australia.
It's also not the first unusual partnership for the telco, who recently won the digital and broadcast rights to the EPL.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.