Paul McIntyre

Latest News by Paul McIntyre

Schmidt (as in Google) backs data set matching platform 10 years ago

Schmidt (as in Google) backs data set matching platform

L'Oreal Australia backs Datorama marketing analytics platform as the mother of all dashboards.

Edelman appoints Hutton global boss of consumer marketing, expands faster into creative, media, digital 10 years ago

Edelman appoints Hutton global boss of consumer marketing, expands faster into creative, media, digital

Edelman Australia CEO Michelle Hutton headed to London to lead agency's largest revenue unit....

BIG PICTURE: Why Netflix may not be a war machine 10 years ago

BIG PICTURE: Why Netflix may not be a war machine

BIG PICTURE - Everyone’s loving Netflix and we don’t even yet know when it’s officially launching in...

THE MARKETER: Customers first no flight of fancy 10 years ago

THE MARKETER: Customers first no flight of fancy

THE MARKETER - One of the toughest years in Australian aviation history has just hit Qantas and Virgin...

Ten’s programming boss says local drama and reality TV genres have peaked 10 years ago

Ten’s programming boss says local drama and reality TV genres have peaked

Beverley McGarvey has hinted that Ten is eyeing a shift way from reality TV and drama and towards new...

The new tricks TV needs to learn 10 years ago

The new tricks TV needs to learn

How to TV networks keep audiences engaged between series and make more money when the new season...

YouTube stakes bold claim for $300m-plus of Oz TV ad dollars but must slash rates by 150% to get it 10 years ago

YouTube stakes bold claim for $300m-plus of Oz TV ad dollars but must slash rates by 150% to get it

Media buyers are pushing back on Google's big play for brand dollars. As negotiations begin, they...

Foxtel slashes sub prices to $25, could halt 10% audience decline this year and lift home penetration to 40% 10 years ago

Foxtel slashes sub prices to $25, could halt 10% audience decline this year and lift home penetration to 40%

Foxtel’s CEO Richard Freudenstein unveiled a radically overhauled subscription offer this morning at the...

FreeviewPlus: Google wrong on TV remotes; buyers say tech is good but new Freeview ad campaign not 10 years ago

FreeviewPlus: Google wrong on TV remotes; buyers say tech is good but new Freeview ad campaign not

Will retailers be able to sell HbbTV better than the committee-built ad that the free TV industry...

Nine: TV airtime won’t be traded via real time bidding 10 years ago

Nine: TV airtime won’t be traded via real time bidding

RTB for TV is a long way off. Get used to it. Nine unveils new cross-platform structure and upcoming...

Tajer: agency rogues are on the MFA board - that's life 10 years ago

Tajer: agency rogues are on the MFA board - that's life

There are rogues and rascals on the Media Federation of Australia board, even as the industry body...

Big Pic: Street fighters 10 years ago

Big Pic: Street fighters

BIG PICTURE - Some of the most ferocious competitors in the media and marketing industry have called a...

NEWSMAKER - Transmedia’s next next 10 years ago

NEWSMAKER - Transmedia’s next next

NEWSMAKER - Series three of Sherlock became the most-watched UK TV drama since 2001 – but with series...

THE SELL - Bring the Fjord in for a service 10 years ago

THE SELL - Bring the Fjord in for a service

THE SELL - Product companies are launching into services and services firms are launching products –...

Google: FreeviewPlus and HbbTV “not the future of television”. 10 years ago

Google: FreeviewPlus and HbbTV “not the future of television”.

Google has fired a shot across the bow of the free-to-air TV networks as they prepare to launch their...