Paul McIntyre

Latest News by Paul McIntyre

Telstra’s Andy Bateman says “no such thing as brand purpose” 10 years ago

Telstra’s Andy Bateman says “no such thing as brand purpose”

Westpac’s Lisa Ronson, Ten Network’s Russel Howcroft and Telstra’s Andy Bateman frontlined an AANA...

World Cup brands fail to convert YouTube views into subscribers 10 years ago

World Cup brands fail to convert YouTube views into subscribers

Brands are getting millions of views on YouTube with World Cup ads, but they are failing to convert them...

Telstra shock as Mark Buckman exits for London 10 years ago

Telstra shock as Mark Buckman exits for London

Telstra group managing director for media and marketing Mark Buckman has resigned from the telco in a...

COMMENT: Bravo - Mi9 tackles the elusive media and creative conundrum 11 years ago

COMMENT: Bravo - Mi9 tackles the elusive media and creative conundrum

Creativity wins out every time, say big data experts 11 years ago

Creativity wins out every time, say big data experts

A new study has delivered a series of findings which challenge the industry's herd-like stampede to...

COMMENT: McIntyre - Kurt Burnette or Rohan Lund new Seven Network CEO? 11 years ago

COMMENT: McIntyre - Kurt Burnette or Rohan Lund new Seven Network CEO?