There are rogues and rascals on the Media Federation of Australia board, even as the industry body completes a strategic overhaul to lift its standing among the corporate C-suite.
In the first of a video series with AdNews and MFA board members on the challenges facing media agencies and their plan to tackle the big issues, MFA chair Peter Horgan and MFA board member Henry Tajer discuss dealing with agency rogues and a recent and welcome shift from corporate procurement departments away from damaging and unsustainable cheap media deals.
But what becomes of the rogues? Watch the master plan unfold and keep an eye out for the rest of the AdNews video series with MFA board members.
* A roundtable discussion with the MFA board, headlined Street Fighters, features in the current print edition of AdNews (August 22). Subscribe here, iPad here.
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