AdNews Newsletter
Digital news media audiences grew by 2%.
The first of the ad agency-designed smoke-filtering masks arrived at AdNews.
Michael Miller at News: " ... we are confident that 2020 will mark a turning point for media...
A sluggish Australian economy.
Net revenue was up 9.3% for the full year to EUR9.8 billion.
Responsible for all media planning and buying.
Optus is reported to be in the frame.
But BVOD revenue up almost 40%.
TV and outdoor media getting the flow on.
Cyclical headwinds may ease in 2020.
Average viewership up 35% on last year.
Based on ADPLAN (Attention, Distinction, Positioning, Linkage, Amplification and Net Equity).
The average length of the clips is three minutes.
It took advantage of a celebrity with engaging creative to communicate what was really a product...
An unexpectedly difficult December quarter.