Ooh!Media has named Michaela Chan as its chief marketing officer and announced Brendon Cropper as its digital strategy director, in order to bolster its leadership team.
Before joining Ooh, Chan was general manager of marketing for Telstra, responsible for defining the strategic direction and tactical execution of advocacy marketing programs across consumer, SMB and enterprise segments through a customer first approach. Previously Chan was global brand manager for Chevron.
Cropper previously worked for Carat, DDB, and Starcom. Before joining Ooh, Cropper started up his own digital marketing training business, Digital Training, and worked with a media agency to set up their programmatic trading desk.
He will lead Ooh’s vision in advancing its digital and programmatic systems, including new digital product, innovation and development, as well as advise on potential acquisitions that will complement the company’s commitment to building up its portfolio of integrated online and offline products.
Cook said the appointments of Cropper and Chan are important as Ooh looks to strengthen its digital offerings and build its brand and product profile.
“Ooh is excited to have Brendon and Michaela join the team at a particularly busy time,” he said. “As experts in their fields, they will help Ooh take a significant step towards enabling its longer term business strategies and truly delivering a world-leading approach to audience-based connection."
Cropper joined Ooh earlier this month and Chan will start on 28 September.
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