Zoo Weekly is proving anything but titillating with the lad's mag suffering the largest drop year-on-year of weekly magazines in Australia according to the latest Audit Bureau of Circulations figures.
The title suffered a 27.92% drop year-on-year, with its circulation now sitting at 29,035 after having rode high at 40,282 a year ago, but it was not only the only weekly mag to suffer.
All mags suffered circulation decline, the question was just by how much magazines could limit the damage.
The biggest player in the space, Woman's Day suffered a drop of 5.88% for the year to sit at 320,398 while its nearest rival in New Idea was the mag which managed to stop the bleeeding the best, only declining 2.16% to be sitting at 277, 014.
Overall, weekly mag circulation was down by 7.24%.
Meanwhile the newspaper inserted magazines didn't fare much better, with the notable exception of News Corp title The Deal, which was the only mag to grow its circulation for the year.
It grew a whopping 19.49% year-on-year from its base of 90,949 to its current circulation of 108, 674.
Fairfax would be more than worried with the performance of its Sunday Life title, which suffered double-digit decline in both NSW and Victoria, dropping 14.11% and 11.59% respectively.
Meanwhile, the sun must be out in WA because many people aren't fussed by what's on TV.
The TV guide in the Sunday Times suffered a 13.46% drop in circulation year on year, with total newspaper insert circulation down an average of 9.83% for the year.
See the numbers for yourself below:
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