Zitcha has been appointed by tyresales to drive its offsite and onsite retail media networks, following a competitive tender.
Zitcha will manage onsite media, including tyresales’ website, sponsored product banners and search, as well as tyresales offsite channels such as Meta, Google and Youtube.
Brand partners using tyresales on- and offsite retail media can optimise marketing campaigns by using first-party and audience data to drive sales, with closed-loop sales attribution offering clearer evidence on the return on advertising spend.
Gavin Cachia, tyresales GM, said as the company expands its retail media network, the addition of Zitcha reflects its commitment to provide a comprehensive, data-driven retail media platform for partners, while delivering an enhanced and more targeted experience for customers.
"The opportunities to leverage our data, while providing more accurate attribution reporting are considerable and we look forward to working with the Zitcha team," he said.
Nick Hinsley, chief revenue officer at Zitcha, said Tyresales is an innovative online retailer that is disrupting the automotive market to give a more convenient experience for customers.
"That is now extended to how brand advertisers can access its on- and off-site media channels to optimise campaign planning for better targeting and marketing returns, while monetising its underutilised media channels," he said.
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