UK grocery shop Ocado Retail has launched Ocado Ads, in partnership with Australian founded unified retail media platform Zitcha.
Ocado Retail head of Ocado Ads Jack Johnson said Ocado Ads is raising the bar for retail media.
"We encourage all our suppliers to grow with us and so we’ve created Ocado Ads with a view to providing another growth engine for brands," Johnson said.
"Ocado has been an innovative and disruptive force in the industry since its creation and we believe this will boost our approach to retail media.
“Ocado Ads has a flexible operating model that challenges the one-size-fits-all approach of traditional retail media networks. Whether you're an advertiser or an agency, you can ‘have it your way’: fully self-serve, completely managed, or anywhere in between.”
Zitcha CEO Troy Townsend said it’s exciting to partner with the world’s largest online grocery retailer and help integrate the entire business around its Retail Media Network.
"For us that means building out cross-functional capability and offering full visibility on the planning and delivery of retail media for the whole business," Townsend said.
“Ocado is spearheading the use of our joint business planning tools and will be the first in EMEA to access Zitcha’s single customer-view platform, where it can manage its network to scale and deliver against its bottom line. By seamlessly integrating, Zitcha can expand current capabilities and unlock new ones.
"The Ocado partnership illustrates how our platform can empower an existing Retail Media Network to drive growth and maximise performance.”
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