Zitcha has integrated Pinterest into its unified retail media platform, enabling brand advertisers to reach millions of Pinterest users in Australia and around the world, by leveraging retailers’ first party data to effectively reach and track online purchases via closed-loop attribution.
Retail brand advertisers can use the features and reach of Pinterest through the Zitcha platform, efficiently targeting shopper decision-making at the point of discovery and driving incremental sales for their brands and retailers.
Troy Townsend, CEO of Zitcha, said Pinterest advertising is a cost effective way to increase brand awareness and engagement, drive traffic and increase sales.
"By leveraging retailer’s first party data, brand advertisers can segment and target audiences and with closed-loop attribution to get a clear view of return on marketing spend," he said.
"By integrating Pinterest into Zitcha, it’s now easier for retailers to activate this offsite media channel, creating a win-win for both retailers and brands. Zitcha continues to develop new opportunities for retail partners to maximise their onsite, offsite and in-store media channels and this is the latest exciting addition.”
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