Unified retail media platform Zitcha has appointed Kate Marshall and Genevieve Cleaver to newly created senior roles.
Marshall joins as customer success director with a remit to oversee Zitcha’s portfolio of clients across international markets including, US, Canada, UK, South Africa, Australia and New Zealand.
Most recently a digital director at News Corp, she also spent more than five years at Amazon.
Genevieve Cleaver has been appointed as customer success lead for Zitcha across APAC.
Joining from News Corp, where she was digital client growth and capability manager, she also spent more than four years at global media agency Wavemaker across various performance media positions.
Zitcha's chief revenue officer Nick Hinsley said customer success is about anticipating challenges and proactively delivering solutions to boost customer satisfaction and retention.
"Investing in customer success is essential for Zitcha to continue leading the retail media industry, and we are delighted to welcome both Kate and Genevieve to our rapidly growing team," he said.
The hires, both of which are based in Sydney, follows Zitcha’s recent appointment by the retail media arm of drinks and hospitality business, MixIn by Endeavour, to facilitate its off-site media across Meta’s Managed Partner Ads (MPA). In May, Zitcha also announced Josh Forsyth has joined as APAC sales lead.
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