ZenithOptimedia is reinforcing its Melbourne office head of the new year, bringing on a strategy director for the first time.
The newly-created role will be filled by Tim Beveridge, who will step up to the plate on 12 January.
He will be responsible for leading ZenithOptimedia Melbourne's strategy offering, with Zenith promising that its Melbourne office would take delivery of ROI for the agency's clients "to the next level”.
Beveridge was most recently the director of strategic services for Asia Pacific at Responsys, with previous roles including stints at Clemenger Blue, Tribal DDB, and The White Agency.
“Tim has fantastic credentials in strategy and digital, which is critical for our clients,” ZenithOptimedia's Melbourne managing director, Nickie Scriven, said.
He also has an impressive background in user experience design which is of enormous value as we help our clients design end-to-end consumer experiences across all owned, earned and bought channels.”
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