Kellogg’s has awarded Zenith its media strategy, planning and buying account in Australia and New Zealand.
The pitch had drawn fire from some of the major holding groups because of perceived "unrealistic" expectations from Kellogg’s.
However, Nickie Scriven, CEO at Zenith, says the Kellogg’s marketing and procurement teams were extremely engaged, and committed to investing in an open and collaborative relationship, throughout the process.
“We’re delighted to start this journey with Kellogg’s and to being a trusted business partner focused on growing their much-loved household brands," she says.
Tamara Howe, Kellogg’s director of marketing & corporate affairs ANZ, says: “We’re excited to partner with Zenith. The Zenith team should be proud of the work they brought to the table. They are a great group of people, and we look forward to collaborating with them.”
Jonny Cordony, Sydney GM at Zenith, says: “At Zenith Sydney, we’re very excited to be working with Kellogg’s. I’m personally proud of the agency and the team who deserve a huge amount of recognition for the quality of work produced.”
Kellogg’s has a growing and diverse portfolio of leading household brands including Corn Flakes, Just Right, Nutri-Grain, Special K, Coco Pops, All Bran and Pringles.
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