Zenith Australia today announced the promotion of Sarah Heitkamp to head of strategy & planning – Sydney.
Heitkamp moves from her current position as Sydney strategy director effective immediately, reporting to Zenith Sydney managing director, Jonny Cordony.
“What we have seen throughout the last year is that outcome-based planning, agile partnerships and a deep understanding of what really matters to our clients are even more important than ever," she says.
"Brands that leverage true human insights and connect them to a strategic solution that is realistic, practical and measurable will ultimately succeed.
“I am absolutely thrilled to take on this new role, continuing to develop our strategic product and working closely with our clients to deliver brand solutions and customer experiences that are grounded in business success metrics, not just media KPIs.”
Heitkamp returned to Zenith Australia at the start of last year after two years at the agency network’s London headquarters.
As global strategy director, she worked across key clients including Luxottica, Nomad Foods and Coty. She has also worked for Zenith in other markets including Germany, and brief secondments to Beijing and Milan.
Cordony said: “At Zenith, our purpose is to inspire growth for our clients and to solve for the now as well as for what’s next. We are very lucky to have Sarah leading this charge on the strategy front; she is an asset to our business and I am delighted to announce her promotion to this new role.”
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