Zenith Australia's chief digital officer Geraldine McDonagh has exited after serving four years at the agency.
McDonagh was promoted as the head of digital operations after 12 months at Zenith and went on to become the chief digital officer in 2014. She has also held roles at Mindshare and Starcom.
Her role will not be replaced but the group has promoted Mark Johnson, who was previously head of performance.
Prior to Zenith, Johnson was group director of digital at MediaCom for three years, along with several other roles within the GroupM agency.
“With Geraldine’s departure we have an opportunity to recognise this great work. I’d like to thank Geraldine for all of her hard work and commitment to Zenith. She will be missed by the executive team and the broader agency and we wish her all the best in her future endeavours,” Zenith Australia CEO Nickie Scriven says.
McDonagh is geared to find new challenges in the marketing and media industry.
“I leave the business in excellent shape, and I wish the team and Nickie every success for the future. It’s now time for me to build on the great experience I have gained at Zenith,” McDonagh says.
Zenith is to announce a new head of performance in coming weeks.
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