Insurance company Royal Automobile Club of Queensland (RACQ) has appointed Zenith Brisbane to manage its media planning and buying account, following a competitive pitch.
As a member owned organisation, RACQ offers its 1.8 million members insurance, banking, roadside assistance, travel and solar products and services across the state.
RACQ general manager marketing and membership, Tim Cochrane, said: “As we work towards our 2030 strategy and vision to be a trusted partner for our members, providing solutions to live and move safely, securely, and sustainability – we’re also evolving our brand and what it represents for Queenslanders.
"We’re excited to have Zenith on our journey – they share our passion for our brand, understand our business needs and have expertise in managing multi-product media eco systems.”
Zenith Brisbane managing director, Warwick Taylor, said: “The Zenith team are thrilled to be working with such an iconic brand as RACQ.
"Throughout the process, we have been impressed with the passion Tim and his team have for the brand, and their vision for the future. We look forward to partnering RACQ on their growth journey.”
Zenith’s appointment is effective 1 May, with the agency looking to recruit team leads to service the new account.
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