The Advertising Council Australia (ACA) today launched the 2025 Young Lions Australia Competition.
The competition offers an opportunity for young professionals working in media, marketing, PR, film, or digital to represent Australia at Cannes Lions June 16–20 next year.
To mark the competition’s 30th year, ACA has introduced new enhancements to give competition entrants the best chance of winning gold:
For the first time, industry bodies the AANA, MFA, IAB Australia, and ACA will unite behind 2025’s Young Lions, appointing five jury chairs to oversee the competition briefs and judging.
Australia’s 2024 Young Lions alumni will mentor entrants, sharing insider tips from their Cannes experience to help craft standout presentations. One-on-one training from industry experts will further prepare local winners to excel on the global stage.
The local competition will now mirror the intensity of Cannes Young Lions in France, with a compressed four-day format to better prepare participants for the infamous 24-hour creative sprint. Only those who think and create fast will make it through.
“Young Lions is undeniably the pinnacle of international competitions for emerging industry talent—the benchmark every other creative competition strives to emulate," said Tony Hale, CEO of Advertising Council Australia.
“With expanded industry support in 2025, entrants will have an unparalleled opportunity to showcase their expertise and make their mark on the global stage. This really is the most remarkable career opportunity any young person in advertising, media, PR or marketing could have.”
Entries will be judged online by a renowned panel of industry specialists, and the top teams in each category will present their submissions live in Sydney in early April.
The winning team in each category will then be flown to Cannes to compete against their international counterparts.
Early bird registration is now open.
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