In this series, AdNews spotlights young talent in the Australian media, marketing and advertising sector. This time it's Hulsbosch senior designer Nick Mooney.
Time at the company?
Almost three years.
How long have you been in the industry?
I made a start in the industry in 2018 while I was still studying at uni, but technically around four years full-time.
How did you get here? Was this always the plan?
Not quite! I’d stumbled into a class during high school which taught all the basics of design and somehow found it very interesting. From there I took what I thought was a bit of a risk and enrolled in Visual Communication at UTS and was relived to find that I enjoyed it more than I’d expected.
Who is your right-hand person/who guides you day to day?
I’m lucky that I’ve got such a solid team to guide me and keep everything I do on the right track. I work closely with creative directors Marcel Wijinen and Hans Hulsbsoch who keep pushing me harder every day, and also work fantastically alongside designer Helen Ferguson in one of the most supportive teams I’ve ever been a part of.
What is the best thing about the industry you work in?
Every day is a school day. One day we’re trying to wrap our heads around the complexities of medical devices, and the next we’re rebuilding the structure of a national sporting body. There’s rarely a day that’s the same. It’s also such a great industry because we get to work with people who are so passionate about what they do that they trust us to build their brands and improve what they do.
And the biggest challenges?
The biggest challenge is the pressure of expectation that rests on every project. We always want to achieve the very best result possible for our client, and we’ll engage in the creative process of iterating and generating as many ideas as possible to make sure we haven’t missed anything. As intensive as this process is, it’s always a challenge to make sure we’re pushing ideas and executions as much as possible, and keep engaging with new perspectives to make sure concepts are strong.
Whose job have you set your sights on in the future?
A creative director in some capacity would be awesome one day. I really enjoy working with passionate creative people and want to keep doing so in future.
My favourite piece of branding is?
All the work from Gretel NY at the moment is great. I think the thought and craft put into the process behind their rebrand of Mountain Hardware is fantastic, and the tone of voice in the IFC rebrand sets an incredibly high benchmark for copywriting. Very cool work.
Tell us one thing people at work don’t know about you?
Honestly, there’s probably not much they don’t know about me because I do love a chat. But I’ve never admitted that I can’t whistle.
In five years time, I’ll be?
Hopefully I’ll still be just as keen as I am now! Looking back I have been lucky enough to have had so many great opportunities come my way, and hopefully there’ll be some exciting new projects coming up soon.
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