Young Gun profiles takes a look at the young talent across the Australian advertising, adtech, marketing and media sector. Aiming to shed light on the varying roles, people and companies across the buzzing industry.
Jake Sullivan: business manager, revenue & growth at oOh!media
Time in current role/time at the company:
Two and a half years at oOh!media and one and a half years in sales.
How long have you been in the industry?
Two and a half years - oOh! was my first role in the media industry.
How did you get here? Was this always the plan?
Travelling to Times Square in 2019 inspired me to pursue a career in advertising. Seeing the iconic ads in person is what led me to investigate out of home in Australia and apply for a job at Australia’s leading OOH company, oOh!media.
Who is your right-hand person/who guides you day to day?
Jasmin Johansson. Jas was my first manager moving into sales. She has a plethora of knowledge having worked in media for more than 12 years in both the Sydney and regional markets. I know that I'm always able to count on her for advice and how to best service my clients.
What’s the best thing about the industry you work in?
Being able to see tangible results in market when a campaign goes live and the innovation that out of home advertising allows – the sky's the limit - literally.
And the biggest challenge?
The media industry is quite competitive, this however does play into a positive, as it always keeps me on my toes and ensures I'm putting my best foot forward every day.
Whose job have you set your sights on in the future?
Wade James, national head of sales – agency at oOh!. I would love to one day lead a team to success the way Wade does.
Where do you turn for inspiration?
Friends and family are a powerhouse for inspiration. I always say that I'm at my best when surrounded and supported by my close ones. You can always count on friends and family to be honest with your ideas, even if it’s not always what you want to hear.
My favourite advert is (and why):
Should’ve gone to Specsavers - the genius global campaign takes innovation to the next level, from billboards that have been purposely installed incorrectly, to small format retail creative scheduled upside down is such a unique way to demand audience's attention. https://www.creativebloq.com/news/specsavers-billboards
Tell us one thing people at work don’t know about you:
My great, great grandfather, Tommy Solomon, was the last full-blood Moriori to exist. Moriori are the native Polynesian people of the Chatham Islands, New Zealand.
In five years’ time I'll be:
I hope to have travelled to either New York or London to obtain experience in these large and complex media markets.
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