In this series, AdNews spotlights young talent in the Australian media, marketing and advertising sector.
This time it's The Media Store performance executive Angus Beven.
Time at the company:
I have been at The Media Store a bit over a year now.
How long have you been in the industry?
Three years.
How did you get here? Was this always the plan?
Working in the programmatic and media space wasn’t part of the plan to be honest, I didn’t have a clue what any of it was. I studied marketing and media at university so once completing my studies, I started applying for relevant jobs and was lucky enough to land one in the industry.
Who is your right-hand person/who guides you day to day?
Jeff Ott, our digital director here at The Media Store. He not only possesses a great French accent but also has an absolute wealth of industry knowledge to tap into. He superbly leads the team and has greatly helped me by exposing me to different projects (such as Media Mix Modelling) and different ways of thinking within the planning side of things. Merci, Jeff.
What’s the best thing about the industry you work in?
Publisher lunches…I mean, working in a fast-paced environment where not every day is the same. I have learned something almost every day working in media and at The Media Store, which has kept me engaged and excited about coming into work. Also, all the great people I’ve met along the way and currently work with are a big part of what makes the industry great.
And the biggest challenge?
A fairly generic answer but staying on top of/ahead of trends and thinking outside the box. It’s easy to do the day-to-day stuff but producing top quality, groundbreaking work is hard to do without having your finger on the pulse.
Where do you turn for inspiration?
Both LinkedIn and Reddit I find are good places to look, especially in different industry related groups. Also, social media consumption in general can be a good source of inspiration to see what other brands are doing in terms of ad placements, types, content etc. Another one is big events like the Super Bowl, which have top of the class ad creative and production levels so watching for trends there can be a good point of reference.
My favourite advert is:
Classic Australian ad that’s imprinted in my brain. If I ever need tiles, Frank is the man.
Tell us one thing people at work don’t know about you?
I love my fishing and use to be a sponsored angler, writing blog posts and what not. Was pretty epic getting free fishing gear.
Whose job have you set your sights on in the future?
Head of paid media at the North Melbourne Football Club would be the dream job. Go ‘roos!
In five years time, I'll be:
Still working in the programmatic space in a leadership type role, passing on any crumbs of knowledge I’ve picked up along the way.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.