Our Young Gun profile takes a look at some of the young talent across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles, people and companies across the buzzing industry.
Today we speak to iProspect digital strategist Luke Talbot.
Time in current role/time at the company:
A year as a strategist and at iProspect for two and a half.
How long have you been in the industry?
Coming up to five years.
How did you get here? Was this always the plan?
I wanted to be a professional golfer and play on the PGA tour. I attended a golf school in high school and was playing off a handicap of two.
I decided that making millions playing golf wasn’t for me and made a smooth pivot to digital marketing.
Who guides you day to day?
Isobel Taylor (digital director, iProspect) is a great leader and has provided me with incredible feedback over the past year or so that’s helped me grow in my role.
I also believe good clients help you grow. My favourite client (you know who you are) loves to try new things and are willing to test ideas, and this is super helpful in an industry where we’re all trying to get an edge.
What’s the best thing about the industry you work in?
The people. I have met some great friends here.
I’m also glad that I don’t have to wear a suit. T-shirts FTW.
And the biggest challenge?
Those emails that have a red exclamation mark next to them.
Whose job have you set your sights on in the future?
Brendan Dowling, head of product at Dentsu. It’s been fun working with him on some new stuff Densu is bringing to market.
Where do you turn for inspiration?
As a strategist the best place to get inspiration is from the people I work with. If I’m talking to someone from another team, they might tell me about an experiment they’re working on, and that opens a door for me to explore new things.
If I’m trying to solve a client challenge, I’ll share it with someone at work and they’ll reply with a different angle or a story of how they’ve solved something similar. There is no shortage of ideas and new perspectives at iProspect, and I feed off that.
My favourite advert is:
I can’t go past the 1984 Apple Macintosh commercial – a full 60-second cinematic experience, 80s style.
The way we do ads these days is completely different. The audience and platforms have changed. Now, we don’t have the luxury of running movie-like ad and only showing the brand in the final frame.
Tell us one thing people at work don’t know about you?
I like to mix records, play guitar, and dabble in music production (via Ableton).
In five years’ time:
I think I’ll have another run at the PGA Tour. It’s never too late.
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