Our Young Gun profile takes a look at some of the young talent across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles, people and companies across the buzzing industry.
Emily Fisher, Marketing at Uber Eats:
Time at the company:
8 months and counting.
How long have you been in the industry?
Coming up to 7 years.
How did you get here? Was this always the plan?
I studied Communications (Advertising) / Business (Marketing) at University as I've always intended to work in this industry.
I spent several years working in creative agencies in Sydney (R/GA, Leo Burnett and The Hallway) and New York (72andSunny) where I learnt that great creative ideas can be a powerful tool for businesses however the remit of a creative agency was often limited to the customer only. I wanted to be able to influence a company more “upstream” particularly in business strategy, product development and the economics of how to grow and be profitable.
I’m currently in my first client side role and I absolutely love it. After a regular dinner with an old boss-turned-friend, I found myself with a unique opportunity to interview at Uber Eats and jumped at it. The rest as they say is history.
Who is your right hand person?
My boss, Ally Doube. She is an inspiring, strategic marketer and all round awesome human.
What’s the best thing about the industry you work in?
Someone once told me that you shouldn’t take a job just because it’s for a prestigious company or on paper it reads like your dream role… you should also consider the people that you will be working with day in and day out. I buy into that. It’s obviously all important but I believe that in the right team/environment you can really create great things!
I love that I’ve surrounded myself with passionate, like minded people who not only get the job done, but support each other and are keen for the banter along the way!
And the biggest challenge?
I have perspective from both sides of the client and agency dynamic. I have seen the greatest business and creative results come when the client and their respective agencies work towards the same goal.
I have also seen first hand campaigns not work so well when genuine trust and collaboration breaks down -- and too often this happens when individual agendas start to inform recommendations or make decisions.
I want to be a marketer who creates the right conditions for my team and our agencies to succeed together through collaboration, transparency and trust.
Whose job have you set your sights on in the future?
I’m glad to say - this is the first time in my career that I’m not thinking about the future and just enjoying what I’m doing right now. I love the team that I’m in and am still really feeling out the company as a whole to understand the different departments and potential paths I could take.
Where do you turn for inspiration?
Podcasts, pinterest, Kantar & having great discussions with my friends and family.
My favourite advert is:
There are a couple of ads that immediately come to mind… most prominently, Dundee. But, I feel like given the budgets you’d hope a brilliantly creative smart integrated campaign would be executed… With this in mind, my favourite ads are the ones that are off the cuff, that are so embedded in culture and responsive..
Things like; Oreo’s ignition of social reactive content during the Superbowl blackout, Ikea’s amusing responses to Balenciaga’s familiar looking new blue bag and anytime you see a brand on your #FYP. I love craft, but I love the nimble and rapid fire responses from brands on social as well.
Tell us one thing people at work don’t know about you:
I’ve never broken a bone (and hopefully writing this isn’t tempting bad luck).
In five years time, I’ll be….
Recovering from a broken bone most likely.
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