After many recounts and and sleepless nights, we can reveal the 2017 winner of AdNews' Super Bowl poll.
Though we had a clear frontrunner at first, late voting has lead to a tied win, an unprecedented event in AdNews' Super Bowl polling. With an equal votes of 19% for the favourite, Kia's Big Journey and Audi's Daughter have taken out the winning spot.
Both focusing on the power of women – albeit in different ways – the two ads were the crowd favourite for 2017.
Hero's Journey – Kia
Daughter – Audi
Second place saw Mr Clean's sexy husband cleaning up 14% of the votes. Something about an animated, muscular, shaved head and white eyebrowed spouse shaking his hips around the house appealed to our voters.
In third place was Skittle's 'Romance' ad. With 8% of votes, it seems rainbow lollies and romantic gestures bode well with our audience.
There you have it; the best Super Bowl ads decided by you. This concludes our coverage of the Super Bowl ads, till next year, that is.
More about this year's Super Bowl here.
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