Independent media agency Yango has added Parramatta Eels and Frasers Property Industrial to its client portfolio following competitive pitches.
Yango’s remit for the Sydney-based NRL team encompasses media strategy, planning and buying, working with the Parramatta Eels marketing team to maximise game day ticket sales and hospitality, as well as club membership.
Yango managing partner, Luke Povee, said Yango brought deep digital experience and the application of data and measurement as key components to the table for both clients.
“There was clear alignment with the clients’ teams and our people focused approach," said Povee.
'Business is all about human relationships at the end of the day, so it’s important to us that the people doing the pitching are the same people who work with the client on a daily basis; it’s one of the benefits of working with an indie agency and proud IMAA member."
Parramatta Eels head of marketing & digital, Kate Chapman, said the team has been very happy with the work Yango is doing for them.
"We have tight turnarounds and their agile set up is proving a good fit," said Chapman.
Frasers Property Industrial is an industrial property development group, with a market leading commitment to sustainability.
Marketing manager, Blayne Summergreene, said the agency has been able to drive quality traffic to its site.
"And shore up our SEO fundamentals in preparation for future growth. The team has been great to work with so far," said Summergreene.
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