Independent media agency Yango has been appointed by EV Direct, exclusive distributor of electric vehicle manufacturer BYD in Australia, to launch the brand and multiple vehicle options into the local market.
Yango’s remit for the automotive company encompasses media strategy, planning and buying, working with the senior management and marketing teams to maximise brand awareness and drive new vehicle sales through BYD’s innovative online procurement process.
The brand has big plans for the Australian market, with the launch of its most recent model, the Seal, selling out in weeks and creating a backlog of orders.
EV Direct (exclusive distributor of BYD in Australia) chief of staff, Noelle Haddad, says Yango is an incredibly agile and responsive partner.
"Their expertise has been invaluable since launching the brand here in Australia," says Haddad.
Yango managing partner, Luke Povee, says this category is experiencing hyper growth.
"It’s fast paced and exciting to be involved. BYD demands a performance mindset and we have developed a collaborative and agile working model to meet their needs," he says.
“The application of digital expertise alongside an innovative data and measurement strategy has been implemented to align with BYD’s aggressive growth goals. It’s an exciting win for Yango.”
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