The Coffee Club has appointed Y&R Group Brisbane and Carat after a review of its agency arrangements.
Minor DKL Food Group (Minor DKL), one of Australia’s largest retail food brand franchisors and owner of The Coffee Club, has appointed Y&R Group to handle all above the line creative strategy and execution for the brand, while Carat will be responsible for media and communications, with Dentsu Aegis Network sister agency Haystac managing PR.
Minor DKL Group marketing manager, Greg Bowell said: “We are delighted to partner with the Y&R Group and Carat to help accelerate The Coffee Club’s brand and identity across Australia and maximise how we communicate with our customers.”
Y&R Group and Carat’s first national campaign for The Coffee Club will launch in late in October.
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