Yahoo has promoted John McNerney to senior director of platforms for APAC and Dan Richardson as head of data for APAC.
McNerney was previously director of platforms for Australia and New Zealand.
In his new role, McNerney will oversee the commercial and technology strategy underpinning Yahoo’s ad platforms and unified ad tech stack, and grow Yahoo’s omnichannel capabilities across flourishing channels including Connected TV and DOOH across the region.
Richardson was previously head of data for Australia and New Zealand.
In his expanded role, Richardson will lead Yahoo's data solutions and commercial strategy for the APAC region. His responsibilities will include developing omnichannel partnerships, audience insights, segmentation, testing and implementation strategies for APAC. Richardson’s larger mandate will be to strengthen Yahoo’s data proposition in the region.
“These leadership changes will position us to capitalize on rising opportunities as we drive the next chapter of growth in APAC,” says Paul Sigaloff, vice president, head of APAC at Yahoo.
“Richardson and McNerney have a proven track-record in their respective domains. Their leadership, expertise and experience will be invaluable for our evolution, as we double down on driving value for partners and customers in the region.”
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