Yahoo has appointed Tressie Lieberman as chief marketing officer (CMO), following an extensive executive search process.
As Yahoo’s CMO, Lieberman will be responsible for overseeing all aspects of the company's global marketing strategies, brand positioning, user acquisition and customer engagement initiatives. She will play a pivotal role in shaping the brand’s direction and growth strategy as Yahoo positions itself to help people achieve their goals online for decades to come.
Lieberman brings over twenty years of traditional and digital marketing experience transforming consumer brands such as Chipotle, Taco Bell, and Pizza Hut. She will report directly to Yahoo CEO Jim Lanzone.
Lanzone said to say Lieberman stood out during the search process would be a massive understatement.
"Tressie’s combination of core marketing skills, leadership and people skills, and strategic creativity - especially in digital and social channels - are extremely rare," he said.
"She is also uniquely inspired by the chance to take the Yahoo brand to new heights, just like myself and the rest of our executive team. We can’t wait to give the keys to Tressie and watch her drive the brand forward in the years ahead."
Lieberman said she has always been drawn to the Yahoo brand - not only for its strong legacy, but for its immense potential.
"The opportunity to push the boundaries and take the brand into the future is a dream," she said.
"I couldn't be more excited to work with Jim and his team to steer the path they’ve set forth through disruptive campaigns that engage with culture in new and exciting ways. With a wealth of beloved and compelling brands, the sky is truly the limit for the new Yahoo and I can’t wait to get started.”
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