Yahoo has appointed Hayley Treasure to its satellite sales team via long-term sales partner Media Tonic.
Treasure will be responsible for supporting independent agencies in New South Wales on their digital transformation.
She brings more than fourteen years of media sales experience across out-of-home, broadcast TV, and digital media. Most recently, she spent eight years at Spotify, managing agency sales across Australia & New Zealand.
Yahoo Australia MD John McNerney said Yahoo’s DSP business in Australia is seeing double-digit growth with its enterprise priority partner strategy.
"We see a significant opportunity for growth through strategic partnership with independent agencies," he said.
"Hayley's extensive experience and strong industry relationships will be crucial in supporting these agencies as they carve out a healthy market share."
Treasure said she is thrilled to be joining the Yahoo team in Sydney, in collaboration with Media Tonic, to bring programmatic solutions to boutique, and independent agency clients.
"Yahoo has paved the programmatic path forward with transparent, data-driven, and highly effective omni-channel advertising solutions for clients and I am committed to expanding their footprint within the Australian marketplace," she said.
This appointment builds on Yahoo's partnership with Media Tonic in South Australia and Western Australia.
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