Yahoo Advertising has unveiled Yahoo Creative, a full-stack data-powered ad creative solution.
Yahoo Creative is an AI-powered solution that tailors creative executions across the open web based on the person seeing the ad, using Yahoo's Yahoo’s Identity Solution, which is powered by opted-in direct consumer relationships and a first-party dataset of more than 50 million logged-in users across Australia and Southeast Asia.
It works across channels such as CTV, mobile, display, DOOH and more.
Yahoo's chief revenue officer, Elizabeth Herbst-Brady, said in today’s cookie-less landscape, dynamic, relevant, and engaging creative is critical for campaign success.
“Yahoo Creative represents a major technological advancement, combining AI, data, and human expertise to usher in a new era of creative for advertisers. It empowers brands to achieve greater personalisation and engagement, driving superior campaign results," she said.
Available globally, Yahoo Creative is connected with the Yahoo DSP but also can be leveraged by advertisers with other DSP or media-buying platforms.
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