Anna Karena stepped into the role of executive creative director, Wunderman Australia and New Zealand, today.
She will work with Wunderman ANZ’s national creative director, Shanan Goldring, to deliver what her agency sees as its calling card - world-class, data-driven creative solutions to meet clients’ communication challenges.
Karena has joined Wunderman from Lavender Sydney, where she spent the last fifteen years, five as creative director. She comes with a showcase of local and international awards, including a Caples first place, several Gold Midas awards and the ADMA Grand Prix. Some of the key brands to which she has contributed creatrive excellence are Westpac, St.George, IKEA, American Express, the RTA and Telstra.
Wunderman managing director, Andrew Davie, stated, “I am absolutely thrilled to have someone of Anna’s caliber and immense creative and storytelling ability join the Wunderman ANZ team. She is a proven leader, hands-on and teams gravitate toward her. She also has terrific senior client and agency respect in the industry for her work. I am 100% convinced this combination will be a powerful one for our broader team, our core management group and, most importantly, our clients.”
“Wunderman is beautifully positioned to deliver the kind of data- and service-led marketing that today’s clients and their customers are buying,” Karena added. “Backed by global firepower, applied through a locally sensitive filter, it’s an offering that’s truly formidable in the Australia-NZ market. I’m so excited to be joining this team, at this time. There’s great chemistry amongst the execs—we’re already tight.”
Karena is the final addition to an amped up Wunderman ANZ leadership team, which includes Dom Hickey as head of planning and Roc Bates as general manager across Australia.
“Anna is a leader, an inspirer and a hardcore direct and digital creative innovator,” said Lincoln Bjorkman, global chief creative officer, Wunderman. I'm thrilled to have her award-winning skills and experience brought to bear on our entire global creative network, starting in Australia. She is an extraordinary talent and a wonderful creative partner. I cannot wait to see what she does next.”
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