WPP announced a global partnership with commerce company Shopify to jointly develop solutions across sectors including consumer packaged goods, health and wellness and fashion.
The deal pairs WPP’s network of more than 13,500 commerce experts with Shopify’s platform to help brands scale faster and reach more customers
WPP says enterprise brands are finding that legacy commerce infrastructure is not flexible enough to respond to emerging consumer buying behaviours.
The global advertising groups have been investing heavily in ecommerce capabilities, building businesses in helping clients selling online.
The Shopify partnership reflects WPP’s investment in its commerce offering and builds on the acquisition of specialist ecommerce agency Diff in 2022, now part of the Wunderman Thompson global network.
“The commerce sector has seen an incredible explosion in growth over the last few years, which is why Shopify is a natural fit for our clients given their enterprise credibility and speed at which they innovate," says Mark Read, CEO of WPP.
"As WPP continues to scale and strengthen our commerce offerings and expertise, I’m confident that this partnership will lead to more growth opportunities for the brands we work with."
Harley Finkelstein, the president of Shopify, says Shopify for two decades has been helping brands reach their consumers directly and accelerate their business globally.
"We're excited to unlock even more opportunities for global commerce innovation and help more brands future-proof their businesses by partnering with WPP and their world-class clients," he says.
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