WPP, which is in the second year of a three year restructure, released its full year results showing flat revenue for 2019 and negative organic growth of 1.6%, a key measure.
Like-for-like full year revenue was flat in 2019 at GBP13.23 billion. Total billings were down 1% to GBP53 billion.
However, CEO Mark Read is optimistic, saying the marketing landscape has never been more dynamic and complex.
"Clients need our help and expertise more than ever," he says.
“Perhaps most importantly, our clients and our people tell us that WPP has a clear new sense of purpose and is successfully instilling a culture of creativity, collaboration and openness."
New creative assignments include Instagram and Mondelez. AXA, eBay and Hasbro were among the media wins.
Account wins and losses for 2019:
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