Advertising group WPP announced a partnership with Sprinklr to create advanced AI tools to help global clients give a more personalised service to customers.
Sprinklr is a market leader in unified-CXM, working with more than 1,400 brands including many of WPP’s largest clients.
WPP will become Sprinklr’s first global agency partner, and the two companies will collaborate on a new offering, CX Live AI, connecting Sprinklr’s AI+ platform with WPP’s own AI resources.
The two are already collaborating on solutions with select clients, such as The Coca-Cola Company where teams leverage AI insights around customer engagement to inform creative development and channel selection.
The companies will work together on shared data, analytics and solution development for joint clients.
WPP teams will receive priority support from Sprinklr including bespoke enablement programs and early access to new Sprinklr products and platform features. WPP will also participate in Sprinklr’s partner advisory board to help shape the roadmap for products.
“Through the seamless integration of WPP's AI toolset with Sprinklr's AI+ platform, we are reshaping how brands can connect with their audiences," says Stephan Pretorius, CTO of WPP.
"This partnership enhances our existing AI capabilities and enables our clients to create customer experiences across all touchpoints, further solidifying our position as a leader amidst the technology revolution that is transforming our industry.”
Ragy Thomas, CEO and founder of Sprinklr, says the two companies serve many of the world's most iconic brands.
"Together, this partnership will enable customers to effectively deploy AI that will result in measurable productivity, cost savings, and the seamless experiences customers have come to expect today," Thomas says.
"Integrating Sprinklr’s AI-powered Unified-CXM platform with WPP’s AI toolset will help our shared customers quickly adopt the latest AI technologies while ensuring the enterprise-grade privacy, security, and governance that Sprinklr and WPP have built our businesses on."
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