Presentations at WPP AUNZ's annual general meeting of shareholders emphasised the uncertainty of the near future because of fallout from the coronavirus crisis.
However, one thing CEO Jens Monsees knows is that the world after the pandemic won't be the same.
"What we can say with certainty is that we are not going back to the old normal," he says.
"We are leveraging the current crisis to expediate restructuring and make our company future proof."
Here's how WPP AUNZ sees opportunity after the pandemic:
WPP AUNZ has identified six mega trends:
- Virtual experience
- Demand for e-commerce
- Healthcare revolution
- Work from home
- Digitisation of learning
- E Government
"The new norm of consumer behaviours have accelerated the digital transformation agenda in every company," says Monsees.
"Before Covid-19, we were already providing services around every aspect of the strategy and implementation of digital transformation to our clients.
"We can see that our clients need us more than ever to cope with that change, accelerate their implementation and responding to the new needs of the customers.
"These mega-trends result in a strong need to rethink marketing, advertising and overall customer interactions."
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