Shares in the ASX-listed WPP AUNZ have jumped more than 20% over the last week.
They closed yesterday at $0.545, up 1.87% on the day before and almost 24% higher than Wednesday last week.
The key news for the local arm of the global holding company, WPP, is the intention to sell off the Australian business of data management arm Kantar.
WPP, the global company, is in exclusive talks with global private equity firm Bain Capital for the sale of a majority stake in its data management arm Kantar.
The advertising holding company's unit has a headline enterprise value of about $US4 billion.
In Australia, WPP AUNZ says it is in "discussions with WPP plc to sell all of its equity interests in the Kantar business in Australia and New Zealand, should a global transaction occur".
The shares started heading higher Wednesday last week when they closed at $0.440.
This chart shows recovery in the share price. They started to fall late March when they went ex-dividend:
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