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WPP has acquired Passport, a brand design agency based in Southern California.
The agency will join VMLY&R’s global network, creating new partnership opportunities for existing talent and clients and expanding VMLY&R’s presence in the West Coast region.
Mark Read, CEO of WPP, said: “With consumer expectations at an all-time high, defining a brand’s characteristics and identity has a major impact on its ability to succeed in today’s world."
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