SYDNEY: The World Movies channel is set to launch a new campaign aimed at attracting movie lovers who enjoy Hollywood blockbusters but want a deeper, more immersive movie experience
The 30-second TVC, created by Sydney agency Mr Mumbles and directed by Josh Logue of The Feds, focuses on the face of a viewer as he is transported to another world by the World Movies channel, and shows him experiencing myriad emotions including sadness, happiness, empathy and surprise.
Animated action above his head illustrates the filmic journey that is triggering his emotional journey.
“The channel prides itself on showcasing the best, award-winning cinema from around the world," said World Movies channel chief executive Linda Hickey
"{Mr Mumbles'] concept of taking the viewer on an emotional journey reflects the diversity and sometimes challenging nature of the films, of which over 80% are Australian television premieres. We're delighted with the end result, which we are confident will resonate with a broad movie-loving audience."
The spot will air across Foxtel and Austar channels from next week. It will also premiere in cinema during the German Film Festival in Sydney and Melbourne, to be followed up with a print campaign.
The campaign is the first from Mr Mumbles since it won the World Movies channel in February.
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