Woolworths has unveiled its 2023 Christmas campaign, celebrating the little things that make the festive season special, including coming together with loved ones.
The campaign, produced in partnership with M&C Saatchi within the Greenhouse Collective, launched with a 60 second commercial.
Woolworths is encouraging customers to spend less by taking advantage of Prices Dropped for Christmas and Low Prices.
"Value will be more important than ever this year," says Woolworths CMO Andrew Hicks.
“We know it’s the little things that make Christmas special, including all the festive events and moments throughout the season that you share with your loved ones."
The content follows the journey of school children dressed to represent fresh food from across regional Australia, including cherries from Young, NSW and mangoes from Dimbulah, Queensland.
Richard Morgan, executive creative director, M&C Saatchi, says the idea and energy behind this campaign feels like it’s right for its time.
"Set to a reimagined version of the classic track ‘Everybody needs somebody to love’ made famous by The Blues Brothers, it captures the spirit of a community coming together from across our growing regions to share a little moment that makes Christmas special," says Morgan
The integrated multi-channel campaign launched on Free to Air TV on Sunday (November 5) and will come to life in stores all across the country this week. As well as roll out across radio, press, digital, content, social, and OOH.
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