Redundancies at Woolworths’ include Cartology, the retail media arm of the supermarket chain, industry insiders say.
Woolworths Group announced a number of changes last month, including the creation of a division called Woolworths Retail and a return-to-office mandate.
A Woolworths Group spokesperson told AdNews that some of its office-based roles will be made redundant.
“In this environment, as with all retailers, it’s even more important to manage our costs carefully to allow us to reinvest in providing value to our customers and improving our offer to meet their changing expectations,” a Woolworths Group spokesperson said.
“We are reviewing our office team structures. These are difficult decisions and we certainly don’t take them lightly.
“However, they are necessary to ensure our structure is agile, efficient and remains focused on customers. These changes will also make it easier for our partners to do business with us.”
Woolworths would not disclose how many jobs will be axed.
“We recently announced some key leadership and structural changes to the Woolworths Retail business which will simplify how we run and organise the company,” the spokesperson said.
“We also asked our office based team to prioritise face-to-face work in the office.
“We are sensitive that this will impact some of our office based team and our aim is to treat those that may be impacted with respect, care and empathy over the coming weeks and months.”
This comes less than two years after Cartology axed jobs because of the Shopper Media integration.
Woolworths, in its latest half year results, reported a 15.3% increase in Cartology revenue.
Cartology numbers are reported within WooliesX which posted a 17.6% in total sales to $4.922 billion. This included a “material improvement” in Cartology.
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