Supermarket chain Woolworths partnered with Blobfish International to place free branded surfboards at Sydney’s Bondi Beach, part of the launch of Metro60, a new 60-minute grocery delivery service.
Woolworths turned to the Blobfish creative team to create a quirky activation that tapped into Bondi’s beach culture.
Blobfish delivered with custom-made, branded Malibu surfboards, also known as foamies.
Blobfish International CEO Nic Cann, said: “With a name like Blobfish, we’re all about the ocean, so we were thrilled to collaborate with the Metro60 team to create these boards for Bondi beachgoers.
“Bondi has always had free community boards for people to use so what better way to support the community and help them to surf on fun, branded surfboards?”
Woolworths chief transformation officer, Von Ingram, said: “Metro60 is a gamechanger for the occasions where customers are tight on time and can’t make it to a Woolworths supermarket or Metro store, but need something in a hurry.
“Whether it’s a healthy lunch on the beach, dinner solution, or a spread of gourmet cheeses and dips needed for last minute entertaining, Metro60 makes it easy for customers to top up their groceries and choose from thousands of products and have them promptly delivered."
The free boards are available from the northern end of Bondi Beach from June 29.
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