Woolworths has kicked off its Christmas campaign, Make this Christmas a Classic, produced in partnership with M&C Saatchi.
The video, filmed at a family farm in Jeetho south west of Melbourn, follows the story of a young girl who is eagerly awaiting the arrival of Santa but becomes concerned that he may not find them.
She rallies the local community to build a larger than life carrot in the paddock to make sure Santa and his reindeer know where to stop on Christmas Eve.
“We recognise that many Australians are continuing to experience cost-of-living pressures but they still want to be able to celebrate Christmas with friends and family within their budgets," said Woolworths CMO Andrew Hicks.
“At Woolworths we’re focused on helping customers celebrate the festive season with their favourite affordable ranges, while also showcasing the best of Australian food."
The integrated multi-channel campaign will come to life in stores all across the country this week, as well as roll out across radio, press, digital, content, social, and OOH.
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