Cartology, the retail media unit of Woolworths, increased revenue 9% in the year to June, according to the supermarket group’s latest results.
The unit reported “strong” digital advertising growth.
Total sales at WooliesX, the digital arm of Woolworths, increased 27.9% to $8.227 billion.
Cartology's highlights for the year included the roll out of around 400 Health & Beauty screens across Woolworths Supermarkets, a partnership with Vicinity Centres adding around 1,000 screens to more than 50 shopping centres and the launch of onsite brand video content on the website.
Woolworths reported weekly average traffic to group digital platforms up 19.3% to 27.8 million in the June quarter, driven by the Woolworths and Everyday Rewards apps.
Weekly average traffic to Food and Everyday digital platforms reached 19.9 million, up 22.2% on the prior year with Woolworths app users increasing by 24.3%.
A slide from Woolworths' presentation to market analysts:
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