Digital agency Wonderful has been appointed by Artbid for brand creation, development and end-to-end digital marketing strategy and implementation.
Wonderful will manage brand creation and identity, platform design and development, go-to-market strategy, CRM, SEO, loyalty and paid media.
Artbid hosts online-only auctions featuring specially curated contemporary Australian art. The platform enables artists to showcase artworks digitally and for collectors to bid via a digital online live auction.
Wonderful has integrated Artbid’s Wordpress site with the auction technology platform Bidpath, with features including timed auctions, cataloging, webcast auctions and back office auction management.
A CRM platform was also implemented to capture user data and drive marketing automation. As well as developing the brand naming and identity, it will also manage search engine optimisation and is leading marketing strategies tailored to the art community, including content marketing and targeted digital advertising to drive audiences.
Guy Rob, managing director of Artbid, said in the competitive art market, brand awareness is crucial.
"Establishing a strong and credible identity, backed by a trusted and secure online platform, is essential," he said.
"Wonderful’s demonstrated they have the full suite of services we needed and have consistently shown their expertise and agility in bringing this Australian first product to life. We look forward to continuing the productive relationship as we embark on this exciting journey together.”
Matt Barbelli, founder and managing director at Wonderful, said the agency is delighted to have been appointed by Artbid and are already working with them to build the brand from the ground up.
"Fusing Wonderful’s creative, technology and data-driven capabilities, we’ve developed a comprehensive digital platform that delivers an exceptional user experience while showcasing incredible Australian art and artists," said Barbelli.
"This is just the start, our team will manage the ongoing end-to-end digital marketing strategy and implementation to drive attention and buyers to the site.”
Launched last year, Wonderful is an agency and consultancy hybrid, using human centered design matched with unique insights informed by data and technology. It offers data-driven research and insights, experience design, paid media, search, social, eCommerce and digital-first band solutions.
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