Matt Barbelli.
Wonderful Digital has been appointed agency partner for Oxford University Press (OUP) Australia and New Zealand to deliver a remit spanning customer experience (CX), brand platform development and performance media.
Wonderful Digital will focus on localising OUP’s brand platform, improving the customer journey by integrating data-driven insights and optimising performance media strategies.
Oxford University Press ANZ's head of marketing Sarah Hossli said Wonderful stood out for its ability to bring together innovative CX strategies, thoughtful brand storytelling, and performance-driven media campaigns.
"We are confident their approach will help us deliver meaningful and lasting connections with our Australian and Aotearoa New Zealand audiences," he said.
Wonderful Digital MD Matt Barbelli said winning the Oxford University Press account is a proud moment for the team.
"OUP’s legacy in education and their commitment to innovation align perfectly with Wonderful’s ethos," he said.
"We’re excited to help them localise their brand platform and customer experience while driving measurable results through performance media. This partnership underscores our ability to bridge brand strategy with cutting-edge technology to create real impact."
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.