Digital and CX agency Wonderful Digital has been appointed by Woodlea, developed in partnership with VIP and Mirvac, to lead its digital and customer experience (CX) strategy.
The partnership will focus on data-driven strategy, user experience (UX), user interface (UI) design, and website development to support Woodlea’s approach to community engagement.
The collaboration with Wonderful will enhance digital engagement with residents and prospective buyers.
Matt Barbelli, founder and managing director of Wonderful, said Woodlea is a “shining example” of modern community development.
“We’re honoured to play a role in shaping their digital journey,” he said.
“By combining data insights, strategic thinking, and innovative design, we aim to deliver an exceptional digital experience that reflects Woodlea’s commitment to quality and community.”
Ashleigh Garling, head of marketing for Woodlea by VIP/Mirvac said the brand’s vision has always been to create a community that inspires connection and enriches lives.
“Partnering with Wonderful allows us to elevate our digital presence and CX strategy, ensuring we continue to provide a seamless and engaging experience for all who interact with Woodlea, both online and offline,” she said.
The appointment by Woodlea is the latest new business win for Wonderful and follows the recent announcement it will work with Oxford University Press (OUP) Australia and New Zealand to deliver a comprehensive remit spanning customer experience (CX), brand platform development and performance media.
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