Technology company Wise has launched the second phase of its local out-of-home (OOH) campaign in Australia, kicking off in Sydney.
The campaign builds on the first phase, which ran in April and May earlier this year, with Wise working with media agency Advertising Advantage to bring this to life.
The campaign will be live from September through until October and will run across various brand activation mediums, including TV, connected TV (streaming/BVOD), various OOH including on Sydney’s light rail, the metro line, trains, digital billboards at bus stops around the CBD and Sydney international airport.
Wise will also visually take over Wynyard station for the campaign.
The creative assets focus on Wise’s ability to help Australians send, spend, receive and hold money like a local - and positions Wise as the ultimate partner for all of cusomer's cross border needs.
Advertising Advantage's chief commercial officer, Matt Kitchener, said the high impact OOH environments selected provide the brand with a fantastic creative stage to be distinctive and cut through with their disruptive value proposition.
"Together with the integrated Total TV and Audio activity this campaign will surround the customer to scale awareness and usage," he said.
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